This phase of the Mission is to develop potential behaviour change interventions which align with the Mission's wider objectives. This is achieved through participatory co-design involving members and other key stakeholders from our partner organisations and supporting expert research need identified during the co-design process.
The purpose of the Intervention Co-design phase is to develop behaviour change interventions which align with the bigger objectives of the Mission.
This phase, which ran between October 2021 to March 2022, involved an intensive“bootcamp” approach to intervention design. It included multiple online workshops with internal and external stakeholders, facilitated by behavioural experts, conducted over several months. The co-design phase was also be supported by parallel research to address any behavioural research needs that arise during the workshops.
Based on the outcomes of the Behaviour Prioritisation phase, three types of behaviours were taken into Intervention Co-design:
Four workshops were completed between November 2021 and March 2022. The aims of these workshops were to:
Between December 2021 and February 2022, several supporting research activities were also undertaken to provide additional behavioural insights for the final two workshops. These included some desktop research of existing literature, a consumer survey and interviews with retailers and consumers.
The co-design process resulted in 10 potential interventions to take forward to trial, which were then further investigated for feasibility, compared to the initial goals/objectives and then prioritised by BWA partners. After discussions with potential delivery partners, we selected from this short-list a trial with Salvos Stores, investigating how transforming second-hand stores could increase purchase of second-hand fashion and furniture, and potentially also increase the quality of donations received.
For more information about this, see:
You can also access summaries of the technical findings from the supporting research:
The next phase of the Mission was to trial our intervention we co-design.
See more on the Phase 3: Trialling sub-page.
