This phase involves engaging with partners, key stakeholders and BWA staff to identify and prioritise specific behaviours to target that will contribute to the Mission goal.
Between June and September 2021 we undertook the first phase of the Responsible Consumption Mission: Behaviour Prioritisation.
The purpose of this phase was to consider all of the potential behaviours that would contribute to achieving our Mission goal and from these, define and prioritise a short list of behaviours to explore in the Mission.
This phase involved a series of stakeholder engagement activities to brainstorm, define and prioritise relevant behaviours to reduce per capita consumption of the three material streams agreed in the Scoping phase:
A series of four activities were completed between June and September 2021:
For more information about the Behaviour Prioritisation phase, see:
The next phase of the Mission was: Intervention co-design
See more on the Phase 2: Intervention co-design sub-page.
