Protecting biodiversity needs to go beyond raising public awareness. It must also consider how people connect with nature. The Victorian Government’s Biodiversity 2037 plan seeks to reduce the decline of our native plants and animals and improve the natural environment by ensuring that it is healthy, valued and actively cared for.
A key goal of Biodiversity 2037 is Victorian's Value Nature, which includes multiple priorities around raising public awareness of biodiversity, facilitating occasions for people to connect with nature and increasing opportunities for Victorians to act for nature. By raising public awareness of the importance of biodiversity, it aims to foster a deeper appreciation and understanding among Victorians. But awareness is just the starting point. The plan further facilitates occasions for people to personally connect with the natural world around them – be it through educational initiatives, community engagement, or hands-on conservation projects. Ultimately, by amplifying these opportunities, Biodiversity 2037 envisions a society where every Victorian is empowered and inspired to act for nature.
We partnered with the Department of Environment, Land, Water and Planning (now the Department of Energy, Environment, and Climate Action) to conduct a comprehensive survey of 3,090 Victorians from diverse backgrounds.
This survey, shaped by a focused literature review and insights from experts, aimed to understand Victorians' relationship with nature, their environmental actions, and any barriers they face in engaging with nature or adopting pro-environmental behaviours.
The data was gathered online and ensured a representative snapshot of the wider Victorian community.
There were many positive results in the findings, including:
The top three places where Victorians feel connected to nature are:
Common barriers to spending time in nature were:
Based on the findings, a series of recommendations were provided. Including…
Recommendations for policy campaign and interventions:
DELWP is now considering how the findings can be used to encourage more Victorians to get out into nature.
It is important to recognise and amplify the actions most important to Victorians. While Victorians displayed commendable environmental awareness and a desire to protect nature, a well-defined approach is essential to prioritise the most impactful measures. Furthermore, the interventions should be evaluated, to measure their effectiveness and maximise their potential to be scaled.
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