Bushfires are a significant and growing occurrence in Australia, making it increasingly important for land and fire management agencies and communities to work together effectively to prepare for and respond to this challenge.
Working in collaboration with the Victorian Community First Program, the project will use a behavioural science approach to explore how practitioners and communities perceive bushfire risks and risk-reduction strategies and to recommend ways to bridge important differences in these perspectives. These insights could help land and fire management agencies to engage more effectively with communities, fostering preparedness and response in bushfire-prone areas across Victoria.
Drawing on the Mental Models Approach to Risk Communication, the project will involve:
By the end of the project, we aim to deliver practical tools and insights to support effective engagement with communities around bushfire risk in Victoria. These will include sector presentations and research-to-practice materials designed to build capabilities in risk communication.
We expect to share initial findings by the third quarter of 2025.
This project is supported with funding provided by the Australian Government in partnership with the States and Territories under the National Partnership Agreement for Disaster Risk Reduction.
We’ll be sharing invitations to contribute, key research findings, and practical resources as they become available.
For updates, follow BehaviourWorks Australia on LinkedIn, or feel free to reach out directly to stay informed on the latest developments.
Photos courtesy of Country Fire Authority (CFA) Digital Library.
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