Research service
Understand behavioural influences
We use qualitative and quantitative methods to understand and collect data on different influences of behaviour from an audience perspective. We use those insights to design effective interventions.
Semi-structured interviews provide insights on known psychological drivers of behaviour - why people do the things they do, - such as attitudes, norms, capability and opportunity.
Our surveys are tailored to the needs of our partners. We use pre-validated questionnaire scales and models but equally develop and validate our own scales.
For behavioural influences that are not revealed via interviews and/or surveys, we offer overt and covert observations of people engaging in the behaviour.
Our projects that use
Understand behavioural influences
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Experience tells us that many organisations need help defining the problem to begin with, so we normally recommend that organisations bring us in early to help unpack the problem.
