Supporting organisation-wide behaviour change with a bespoke toolkit
NSW Environment Protection Authority (NSW EPA) wanted to build on their longstanding behaviour change efforts by increasing the use of behavioural insights approaches and behavioural science methods by NSW EPA staff in their programs.
Using our extensive capability building material, we co-designed a practical toolkit, to provide a tailored introduction to behaviour change tools and methods. The toolkit draws on the BehaviourWorks 'Method' and best practices used by behavioural scientists around the world and is intentionally designed to be used by all NSW EPA staff, regardless of their behaviour change knowledge or experience.
The toolkit enables NSW EPA staff to follow a behaviour change process that starts with understanding how people behave, and why, through to designing and evaluating tools that will shape future behaviours in desirable ways.
What did we do?
Our first aim was to gain a better understanding of how we could tailor a Behaviour Change Toolkit to fit the context and requirements of NSW EPA, so we:
- Met with the team from NSW EPA to understand the brief, including the problems they faced and what they hoped to achieve with an internal Behaviour Change Toolkit;
- Collated existing workbooks, training activities, and concept factsheets NSW EPA currently used as behavioural science resources and guidance;
- Reviewed existing Miro boards created for other projects by staff of NSW EPA to get a clear understanding of how they were currently incorporating behavioural science into their work.
We hosted a workshop to better understand NSW EPA and their internal stakeholder needs, and gather user insights on:
- Perceptions of the most and least important behaviour change actions they would perform for any given problem, and
- What makes it easy or difficult to engage with and use a toolkit.
What’s next
After collecting key information on the organisation’s specific context, requirements, and ways of working, we created a Behaviour Change Toolkit digital ‘booklet’ and complementary Miro board with interactive practical practice activities, that NSW EPA then incorporated into their intranet for use by their staff.
The contents of the toolkit included:
- Defining Behaviour (articulating, defining, and prioritising behaviour)
- Understanding Behaviour (gathering data and insights, identifying drivers and barriers, and utilising the COM-B framework for behaviour diagnosis)
- Changing Behaviour (Utilising generic behaviour change tools, solution types, prioritising solutions, and utilising the INSPIRE framework)
- Measuring Behaviour Change (measuring success, identifying measures for impact, evaluating interventions)
Interested in developing your own Behaviour Change Toolkit?
Get in touch with us and let’s discuss how we can create a bespoke toolkit to encourage and enable your teams and colleagues to apply behavioural insights to programs and projects.
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