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Our micro-credential short course – Applying Behavioural Science to Create Change – is about to begin its tenth iteration. Once again, we’ll be running two dedicated courses for individuals (along with the brand new Designing Impactful Behaviour Change program) keen to advance their knowledge and practical skills in bringing about change.
The numbers tell the story: It runs over ten weeks, it earns participants six credit points towards a Graduate Certificate, and over 600 people from 80 organisations have gone through it since 2020.
Award-winning
After four years and hundreds of learners, Applying Behavioural Science to Create Change has won Monash University’s prestigious Vice-Chancellor’s Award for Industry & Community Education Programs in 2023. Drawing from BehaviourWorks Australia’s years of project experience in a range of behaviour change programs, including reducing waste, enhancing biodiversity, and improving health, this micro-credential focuses on how to harness human behaviour to improve social and environmental policy and program design.
Change is everywhere
There is a growing demand for behavioural science capacity building across all sectors of the workforce to address society’s greatest challenges. This course has attracted a wide range of learners from federal, state and local governments, cyber security, finance, the transport sector, agriculture and health. 90% of participants hear about the course from word-of-mouth recommendations, such as the following:
“I'm doing this course …because I want to and can now see it providing an enormous amount of the background and evidence that informs the behaviour change tools and processes I work with every day.”
“We need a good understanding of human behaviour to support the scale of change that’s needed to decarbonise.”
“We have already started looking for ways to apply the BWA Method to the work we do in travel behaviour change.”
A wide appeal
While many from the public and consultant sectors have recognised the value of behavioural insights here, here and here, the course is not specific to one industry. Whether it’s keeping cats indoors, understanding dog walking behaviour (well, the humans that walk them), saving 000 for emergencies, improving medical interventions, minimising the impact of scammers, or improving kerbside recycling, we know many people are seeking to create change.
If that’s you, this is the perfect place to start.
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